Motherwell FC has confirmed kwiff as its official betting partner and back-of-shirt sponsor. The initial two-year agreement commences in time for the 2025/26 season. As of 26 Jun 2026, Motherwell stands 4th in Premiership with 54 pts, 14W-12D-7L from 33 games, and a recent form of WLDLW.

What happened?

kwiff's USP is its “supercharged” betting experience, which can see odds randomly increased. The deal marks kwiff’s first foray into Scottish soccer. Motherwell FC commercial director Suzanne Reid welcomed the partnership.

Why it matters for Motherwell

The club has a strong community ethos, drawing its core support from the town of Motherwell. However, the partnership has sparked a backlash from the club’s supporter base. One source close to the Motherwell fan scene commented on the fresh relationship with a gambling brand.

What comes next?

The partnership will see kwiff’s branding displayed across the bottom of Motherwell’s home and away shirts. Garry McGibbon, director of Spryme, stated that working with Motherwell gives them the perfect chance to introduce their brand to Scottish supporters. Motherwell's last result was a 1-0 win against Hibernian on 2026-05-16. The club is currently 16 points behind leaders Heart Of Midlothian. | Category | Stat | | --- | --- | | League standing | 4th | | Goals this season | 52 scored, 29 conceded | | Recent form | 2W-1D-2L |